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For the purpose of recording and addressing the feedback that you provide in this information form, we will be required to collect and use your "Personal Data". Personal Data includes your name, contact details and the nature of your contact. The data will be collected, stored, collated and handled by Premier Foods Group Limited and its third party service provider for the purpose of responding to and addressing your consumer feedback. If you have any queries or would like more information about how your Personal Data will be used or, if you have any comments, questions or complaints about our use of your Personal Data, please contact us for the attention of the Consumer Relations Team, Premier Foods, Premier House, Centrium Business Park, Griffiths Way, AL1 2RE.